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Pismo Beach Surf Shop
In the early ‘60s, surfing along the Central Coast of California was known only to a handful of hardy locals, who had to look south to Santa Barbara or north to Santa Cruz to buy surfboards. Gradually, small surf shops began springing up in the area, including the Pismo Beach Surf Shop (PBSS). In 1962, locals Ralph “Boots” Miller and Tom Wynn opened PBSS on Addie Street. Miller would eventually buy out Wynn, and Kent Smith would, in turn, buy the shop from Miller in 1967. Smith operated the shop until he decided to chase Hawaiian waves, moving to the North Shore of Oahu in 1971. Local surfer/shaper Jerry Grantham took over the shop from Smith, operating it from its Pomeroy Street location near the Pismo pier until around 2001.
Born in 1947, Jerry grew up in Orange County, California and started surfing at the age of 12. During the ‘50s and early ‘60s, he often visited the Pismo Beach area on family camping trips. On those excursions, Jerry would surf and work part time at the PBSS. It was in the PBSS shaping room where he shaped his first surfboard – at the age of 15. A few years later, the Grantham family moved to the Central Coast, and Jerry made his name as a prolific and innovative local surfboard craftsman.
Grantham started his own brand in 1969, shaping boards under the JG Surfboards label. In 1986, he opened a second store - JG Surf and Sport - in nearby Arroyo Grande. Windsurfing was in its heyday, and the store was conveniently located on the way to Lopez Lake, a popular windsurfing spot. When drought conditions dried up Lopez in the early ‘90s, Jerry closed JG Surf and Sport and focused on the PBSS. He continued to run the shop and shape surfboards under the PBSS and JG Surfboards labels until relocating to the Big Island of Hawaii in 2001. Jerry Grantham still lives on the Big Island, and after more than 45 years of professional shaping experience, continues to build custom surfboards and standup paddleboards.Shop this Legend » « Back to Legends Index